(NationalUSNews.com) — Despite facing an uphill battle against former President Donald Trump for the 2024 Republican presidential candidate nomination, Nikki Haley saw a significant increase in fundraising throughout January. Haley received as much funding in January as she did in October, November, and December 2023 combined. The additional funding indicates that Haley’s campaign is gaining traction and could significantly threaten Trump’s presidential bid going forward. Although Haley’s campaign is gaining momentum, Trump remains the most popular Republican candidate for the 2024 nomination.
Haley’s team managed to raise approximately $16.5 million in January, with over $11 million coming from grassroots donors. Haley’s campaign also received support from 69,274 new donors throughout January, the most significant increase in popularity for her campaign so far. Haley’s increase in fundraising began after the New Hampshire primary, in which she placed second behind Trump. Some political experts believe that Haley’s growth in popularity resulted from Trump’s threats to bar Haley voters from his political platform, a decision that could weaken Trump’s support moving forward.
According to Mark Harris, the Stand for America superPAC’s lead strategist, Trump’s threats of barring Haley supporters probably added more donors and voters to her cause. Haley’s team is also planning additional fundraisers in multiple states, including New York and Texas, where her campaign could receive even more financial support. Finance reports indicate Haley’s success as a presidential hopeful, as her campaign raised more funding than it used throughout 2023.
By comparison, every other candidate’s presidential campaign used more funding than it received. Haley’s campaign workers cite her intelligence and diligence as a leading factor in her campaign’s financial successes, echoing a sentiment shared by Haley throughout her entire presidential bid. Haley often presents herself as the Republican voter’s alternative to former President Trump, citing her political experience and success as an ambassador as qualifications for a strong Republican candidate.
Although Haley gained support throughout January, her campaign remains far behind Trump’s support on a national scale. The next major event for Haley’s presidential bid is the South Carolina primary, in which Haley holds an advantage due to being a former governor of the state. Despite her potential lead over Trump in South Carolina, Haley has to win multiple state primaries before successfully overcoming Trump for the Republican nomination.
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