$10M in MAGA Ads Boost Paxton’s Senate Bid

two men in suits clapping on a brightly lit stage — Photo: Joseph Sohm / Shutterstock

President Trump’s political machine is pouring millions into Texas to push Ken Paxton to the Senate, showing how national money now steers local races.

Story Snapshot

Trump endorsed Ken Paxton and urged Texans to back him in the Senate race.
Trump said he has no regrets about backing Paxton and predicts he will be a strong senator.
MAGA Inc., Trump’s main super PAC, reported at least $10 million in ad spending for Paxton.
Outside groups shape modern Senate races, often outspending candidates since Citizens United.

Trump’s Endorsement Becomes the Centerpiece of Paxton’s Bid

President Trump endorsed Texas Attorney General Ken Paxton in the Republican runoff this spring and framed him as a reliable ally for his agenda. Trump said Paxton “has ALWAYS delivered for Texas” and would do so in the Senate. That endorsement helped define the race and marked a clear break with the party’s old guard. Trump later said he had no regrets about the choice and repeated that Paxton would be a “great senator”.

Trump’s public support also created a clear contrast with Democrat James Talarico, who faces a wave of national attention in a race that rarely drew this level of focus in past cycles. Trump appeared in Texas to rally voters, signaling that the White House views the seat as strategic, not symbolic. The presidential spotlight turns a state contest into a test of brand loyalty and turnout power, especially among older voters who see Washington as broken.

Super PAC Money Floods Texas as the Race Tightens

MAGA Inc., the super political action committee aligned with Trump, reported spending at least $10 million on television and digital ads to boost Paxton, according to federal filings. The Hill reported the group has funneled much of its resources into Texas this fall, reflecting how national committees now target specific states with rapid media buys. That cash surge can dominate airwaves, shape voter views late in the race, and sideline the candidates’ own messages.

Bloomberg and other outlets tracked Trump’s travel to Texas as that spending hit, a one-two punch of personal campaigning and super PAC firepower. This approach uses the president’s brand to energize supporters while paid media carries a uniform script statewide. For voters worried about elite influence, this shows how big checks, not town halls, often set the tone in the closing stretch. The strategy bets that scale and speed beat slower local outreach.

Texas as a Case Study in Outside Influence After Citizens United

Texas now illustrates a broader national pattern. Since the Supreme Court’s Citizens United ruling, outside groups have often outspent the candidates in competitive Senate races. The Brennan Center found that in 2014, outside spenders outspent candidates in 80 percent of close contests, and total outside spending more than doubled from 2010 to 2014. Super political action committees drive much of that surge, focusing on negative ads and late pushes that can swing tight races.

Trump Doubles Down on Endorsement of Ken Paxton, Says He’s “The Best AG in the Country” and “Will be a Great Senator” as Leftwing Media Tries to Drive Rift
by Jordan Conradson Oct. 7, 2026 3:20 pmhttps://t.co/xCiFRqjQdX

— Savior Servant (@jojomybearbear) October 8, 2026

The Texas contest shows that dynamic. A presidential endorsement sets the narrative. A super political action committee funds the echo. Campaigns then adapt to a media environment they do not fully control. Many conservatives and liberals alike see this as proof that big donors dictate outcomes. They worry that everyday voters get drowned out, while elected leaders answer to funders first. Texas offers a clear, current example of that concern in action.